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Watchfinder Asia Pacific Limited

Company no. 0540241

Registered Office Address: 6th Floor Jardine House 1 Connaught Place Central Hong Kong SAR, China
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Tag Heuer

Established 1860

Started by Edouard Heuer under the name of simply Heuer, the TAG Heuer brand as we know it came into being after a merger with TAG, manufacturers of technology used in Formula 1. Forging strong links with motorsport, TAG Heuer has become known as a stylish and innovative brand for the modern era. Read more

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Tag Heuer

  1. All Brands
  1. Tag Heuer
Carrera Watches 12788 Carrera Watches 24482 Carrera Watches 26982 Carrera Watches 30986
Carrera Watches 24482 Carrera Watches 26982 Carrera Watches 30986
Carrera [85]
Aquaracer Watches 22157 Aquaracer Watches 3657 Aquaracer Watches 26334 Aquaracer Watches 30944
Aquaracer Watches 3657 Aquaracer Watches 26334 Aquaracer Watches 30944
Aquaracer [45]
F1 Watches 2133 F1 Watches 23415 F1 Watches 29157 F1 Watches 16487
F1 Watches 23415 F1 Watches 29157 F1 Watches 16487
F1 [38]
Monaco Watches 3690 Monaco Watches 7372 Monaco Watches 25003 Monaco Watches 35027
Monaco Watches 7372 Monaco Watches 25003 Monaco Watches 35027
Monaco [4]
Link Watches 22174 Link Watches 26960 Link Watches 23981 Link Watches 1025
Link Watches 26960 Link Watches 23981 Link Watches 1025
Link [24]
Professional Watches 984 Professional Watches 48129 Professional Watches 975 Professional Watches 2586
Professional Watches 48129 Professional Watches 975 Professional Watches 2586
Professional [4]
Kirium Watches 1055 Kirium Watches 1069 Kirium Watches 14162
Kirium Watches 1069 Kirium Watches 14162
Kirium [3]
Connected Watches 29223 Connected Watches 36766 Connected Watches 33035 Connected Watches 35071
Connected Watches 36766 Connected Watches 33035 Connected Watches 35071
Connected [5]
SLR Watches 17993 SLR Watches 15224 SLR Watches 9099 SLR Watches 9100
SLR Watches 15224 SLR Watches 9099 SLR Watches 9100
SLR [4]
Alter Ego Watches 1611 Alter Ego Watches 1587
Alter Ego Watches 1587
Alter Ego [2]
Golf Watches 3588 Golf Watches 8690
Golf Watches 8690
Golf [2]
Autavia Watches 34761 Autavia Watches 47839 Autavia Watches 32779 Autavia Watches 36814
Autavia Watches 47839 Autavia Watches 32779 Autavia Watches 36814
Autavia [3]
Specialist Watches 35676
Specialist [1]
Skipper Watches 37574
Skipper [1]
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New Arrivals

Tag Heuer Aquaracer WAY201S.BA0927
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Tag Heuer
Aquaracer
WAY201S.BA0927
$18,305
Box: Yes Papers: Yes
Age: Less than a year (2020)
Manufacturer's Warranty
Tag Heuer Alter Ego WP1317.BA0751
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Tag Heuer
Alter Ego
WP1317.BA0751
$9,585
Box: No Papers: No
Age: Approx. 13 years
Tag Heuer Aquaracer CAF2010.BA0815
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Tag Heuer
Aquaracer
CAF2010.BA0815
$15,895
Box: No Papers: Yes
Age: 10 years (2010)
Tag Heuer Aquaracer CAF1112.BA0803
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Tag Heuer
Aquaracer
CAF1112.BA0803
$9,585
Box: No Papers: No
Age: Approx. 12 years
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Tag Heuer History

TAG Heuer is a company with its roots firmly planted in motorsport. The brand originally started off as just Heuer, under the leadership of Edouard Heuer; a watchmaker with a passion for innovation, he started making watches at the tender age of 20. Such was his enthusiasm for his work, that with just nine years under his belt making watches, he had already patented one of the first crown winding mechanisms. Not twenty years later, he had also patented the oscillating pinion: a compact component that allowed precise engagement of the chronograph function.

This interest in chronographs founded the company’s penchant for timing equipment. After Edouard’s death in 1892, the brand continued to develop timing products, the ‘Time of Trip’ dashboard mounted stopwatch receiving its patent in 1911. The main, centrally-mounted hands of the instrument displayed the time, and an additional pair of smaller hands counted elapsed time. A top-mounted crown started, stopped and reset the smaller hands. This developed into the first wrist-worn chronograph, released in 1914. Adapted from a pocket watch, the crown was mounted at the 12 o’clock position, and accuracy was improved to 1/100th of a second. A timing split function was added soon after, which allowed intervals between competitors to be recorded.

The brand’s dashboard chronograph evolved through the 1980s into several variations: the Super Autavia, a name derived from the two main users of the instrument, the auto and aviation industries; the Master Time, which contained a movement that could run for eight days without winding; the Monte-Carlo, a 12-hour stopwatch; the Sebring, a 60-minute split-second timer; and the Auto-Rallye, a 60-minute stopwatch.

The connection that the company had with motorsport eventually spread to the pinnacle of racing, Formula 1. Watches such as the Autavia, Carrera, Monaco, Silverstone and Monza followed. The Formula 1 link was cemented with the amalgamation of TAG and Heuer as TAG Heuer. TAG (Techniques d'Avant Garde) manufactured technology used in Formula 1, such as the ceramic turbochargers that gave the cars their fearsome reputation, and this union gave rise to watches such as the Kirium, F1 and Link.

Motorsport wasn’t the only industry that displayed an interest in the brand’s watches. John Glenn, the astronaut piloting the Mercury Atlas 6 spacecraft, used his Heuer stopwatch to time the first manned orbit around Earth, making it the first Swiss watch in space. The aviation industry also relied heavily on the brand’s watches: the German air force commissioned many timepieces for their pilots throughout the world wars and well into the 1960s. A notable development in this field was the Bundeswehr, a flyback chronograph. The company also developed dive watches, with the Aquaracer, Professional and Aquagraph being prime examples. Stepping into the future, the Connected fuses horology with technology for a touchscreen smart watch.

TAG Heuer watches have always had an understated and desirable cool about them. For all their functionality within the various industries that use them, their clean designs and usable features have made them as sought after by the public as by the professionals. And, let's face it—if Steve McQueen wore one, they’ve got to be cool.

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Watchfinder Asia Pacific Limited
Company no. 0540241
Registered Office Address: 6th Floor Jardine House 1 Connaught Place Central Hong Kong SAR, China
Watchfinder & Co.
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